Introducing OPAL marketers… Omnichannel Planning And Leadership, Optimizing Performance And Leads

Experts in strategic marketing planning and implementation to optimize digital performance, build your brand, tell your company story, enhance the user experience and increase your inbound leads.

Our approach

We are a female led, high performing marketing firm specializing in omnichannel marketing that improves the user experience, builds brand identity and drives leads for your organization. Let us help you connect better with your customers.

Omnichannel marketing services

  • planning and facilitation - strategic marketing plans, content calendars, social media plans, deliverables Gantt charts and event planning

  • content development - blogs, landing page content, brochures, one pagers, digital and print ad copy, social media posts, case studies, annual reports, presentations, newsletters, customer communications, email marketing and video content

  • digital advertising - PPC ads, paid social, persona matching, retargeting, landing page optimization and native ads

  • print and broadcast - magazine ads and articles, direct mail, tv and radio commercials, press releases and earned media

  • event participation - trade show booth design, collateral development, signage, speaking abstracts, virtual events and webinars

Strategic planning and leadership

  • building and developing your brand

  • positioning your brand

  • telling your brand story

  • solidifying your brand identity

  • creating brand loyalty

  • leveraging your brand locally

  • stretching your brand reach regionally

  • growing your brand nationally

  • expanding your brand globally

Optimizing performance and leads:

We get your customers, and we know how to reach and engage them.

  • Direct To Consumer

  • Business To Business

  • Commercial & Industrial

  • Government & NGO

Who we help

  • Brick & Mortar Retailers

    Clothing Stores

    Coffee Shops

    Restaurants & Bars

    Travel Agencies

  • Professional Services

    Accountants & Tax Preparation

    Health Care Practitioners

    Law Firms

    Real Estate Sales & Brokers

  • Small Businesses

    Clean Energy & Solar

    Home Improvement

    Landscaping & Irrigation

    Online Retail

“OPAL marketers offered me one on one consulting to address my unique small business challenges. They were able to prepare a strategic marketing plan and help me carry out the plan to start getting my business noticed online. My web traffic spiked and the phone started ringing. Their services aligned with my needs.”

— George S., OPAL Client

Our blog

What is Omnichannel Marketing?

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Telling Your Brand Story

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How Earned Media Positions Your Brand

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Social Media Do’s and Don’ts

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Get started with OPAL marketers, today.